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Why Social Media Isn't Working For Your Business - And How To (Easily) Fix It

You're a small business owner, looking to stay in the black but just barely meeting goals. Social media is often an afterthought, with other, more "in-front-of-the-face" issues taking precedence. But this is a dangerous, even fatal practice.  Let me explain why. You're making calls and emails for your company (or updating your website, inventory, retail storefront) every day. Yes, perfecting these efforts are vital. But, potential customers are always looking for your business, potentially 24 hours a day in the background. They are searching for restaurants, salons, fitness studios, retail shops, and the sort in their area on Facebook, Instagram, Yelp, and Google. And if you aren't there, your competitors are.  But, I already have a social media page for my business. That's great. You understand the value of a digital presence! Make sure your business pages check off the following: Host a business page on all relevant social media platforms, i.e., Facebook, In

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