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Twitter might not be the first social media platform you think of when planning your business’ marketing strategy. (If your business is struggling in the online marketing department, learn why social media isn’t working for you here ). However, running a Twitter account for your company can be beneficial for many purposes. Reasons Your Business Should Have a Twitter Account It’s free. Aside from the time it takes to run an account (more on that, below), there’s no cost involved with creating a profile and making regular posts for your business. Connect with customers in real-time. Twitter comments have a more immediate and personal feel to them compared to Facebook and Instagram. Similar to those platforms, businesses can use Twitter to keep in contact with clients on current happenings. It can also help build your audience by promoting the latest from your company. Twitter is also a great place to monitor your brand reputation and respond to customer service requests and questions.