Why Social Media Isn't Working For Your Business - And How To (Easily) Fix It

You're a small business owner, looking to stay in the black. Social media is often an afterthought, with other, more "in-front-of-the-face" issues taking precedence. But this is a dangerous, even fatal practice. 

Let me explain why. You're making calls and emails for your company (or updating your website, inventory, retail storefront) every day. Yes, perfecting these efforts are vital. But, potential customers are always looking for your business, potentially 24 hours a day in the background, online. 

And if you aren't there, your competitors are. 

But, I already have a social media page for my business.

That's great. You understand the value of a digital presence! Make sure your business pages check off the following:

  • Host a business page on all relevant social media platforms, i.e., Facebook, Instagram, LinkedIn, etc. Twitter even works for many, too. 

    • Not all platforms work for all businesses. It's important not to spend time and effort on a platform that your customers aren't on. Hint: see which platforms your competitors are on.
  • Updated business hours
    • This is vital, especially during the COVID-19 pandemic.
  • Similarly, updated health and safety measures
    • This will reassure customers of a safe environment. Make sure you follow through, of course.
  • Active pages, i.e., response to all comments, both positive and negative
    • Responses to negative feedback must be written in an understanding yet straightforward tone. Apologize for any misunderstandings, and invite the customer to respond via direct message or to a company email address.
  • Professional, fresh content is posted regularly.
    • This is where you get to be creative and emphasize the uniqueness of your brand. Depending on the type of business, you might post behind-the-scenes processes, product shots, customers, etc. Hint: see what works for your competitors

    • Social media is excellent for boosting your business' promotions. You can also track its return by using phrases such as "mention this ad to receive..." or a promo code.

Yep, my business checks all those bullets, but I'm still not seeing a high engagement.

So, if your business' social media pages check off all the boxes but still aren't comparing to your competitors' in terms of engagement, there's an easy solution. But first, we use the word engagement a lot, but let's go over what it means:

  • Social media engagement is a measurable figure covering how many times users will "engage" with your page. This includes new follows likes, reactions, shares, comments, and views.

So, back to the solution. If your competing shops are getting triple the number of likes you are, they probably use paid advertising. They aren't cheating the system; they've done their homework. In 2012, Facebook changed its algorithm so that, for business pages, content is only shown to about three percent of fans and followers (compared to around 50% before the change). 

There are several paid advertising options on many platforms, including search engines. The most commonly used one is Facebook Ad Manager, for both its user-friendliness and because it works for both Facebook and Instagram.

Well, that's great. But I don't have the time.

That's where a social media marketing agency steps in. These professionals typically come from marketing, journalism, and business backgrounds and are equipped to navigate the world wide web.

Social Media by Laura T. Pitts, based in Costa Mesa, California, provides complete social media management, including:
  • Digital ad management

  • Organic post creation and management 

  • Daily monitoring and monthly reporting 

  • Responses to comments on Facebook, Instagram, Twitter, and search engines like Yelp, Google, etc. 

  • Digital marketing, including email management, content creation, blog management, and more. 

Contact Laura today via email at contact@lauratpitts.com and mention this blog entry for a free quote. 

person holding black iPhone 5 and typing on laptop
BOTTOM IMAGE: Image by Plann


  1. Very good information, You have provided excellent information for us. It is valuable and informative for everyone. Keep posting always. I am very thankful to you. Read more info about Twitter Competitors and Alternatives

  2. Thanks for publishing such great information. You are doing such a great job. This information is very helpful for everyone. Keep it up. Thanks. Read more info about buy instagram followers and likes

  3. The information in the post you posted here is useful because it contains some of the best information available about Yelp Competitors and Alternatives. Thanks for sharing it. Keep up the good work

  4. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much.Social Media Management Company Uk

  5. You have done good work by publishing this article here. I found this article too informative, and also it is beneficial to enhance our knowledge. Grateful to you for sharing an article.Twitter Competitors and Alternatives

  6. Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also.
    What Is The Best Light Meter For Photography?

  7. It is a proficient article that you have shared here. Social Media Panel I got some different kind of information from your article which I will be sharing with my friends who need this info. Thankful to you for sharing an article like this.

  8. I just need to say this is a well-informed article which you have shared here about hoodies. It is an engaging and gainful article for us. Continue imparting this sort of info, Thanks to you. recycling advertising campaigns on social media


Post a Comment

Popular posts from this blog

Check In On My Journey