Why Social Media Isn't Working For Your Business - And How To (Easily) Fix It
Let me explain why. You're making calls and emails for your company (or updating your website, inventory, retail storefront) every day. Yes, perfecting these efforts are vital. But, potential customers are always looking for your business, potentially 24 hours a day in the background, online.
But, I already have a social media page for my business.
- Host a business page on all relevant social media platforms, i.e., Facebook, Instagram, LinkedIn, etc. Twitter even works for many, too.
- Not all platforms work for all businesses. It's important not to spend time and effort on a platform that your customers aren't on. Hint: see which platforms your competitors are on.
- Updated business hours
- This is vital, especially during the COVID-19 pandemic.
- Similarly, updated health and safety measures
- This will reassure customers of a safe environment. Make sure you follow through, of course.
- Active pages, i.e., response to all comments, both positive and negative
- Responses to negative feedback must be written in an understanding yet straightforward tone. Apologize for any misunderstandings, and invite the customer to respond via direct message or to a company email address.
- Professional, fresh content is posted regularly.
- This is where you get to be creative and emphasize the uniqueness of your brand. Depending on the type of business, you might post behind-the-scenes processes, product shots, customers, etc. Hint: see what works for your competitors
- Social media is excellent for boosting your business' promotions. You can also track its return by using phrases such as "mention this ad to receive..." or a promo code.
Yep, my business checks all those bullets, but I'm still not seeing a high engagement.
- Social media engagement is a measurable figure covering how many times users will "engage" with your page. This includes new follows likes, reactions, shares, comments, and views.
There are several paid advertising options on many platforms, including search engines. The most commonly used one is Facebook Ad Manager, for both its user-friendliness and because it works for both Facebook and Instagram.
Well, that's great. But I don't have the time.
Social Media by Laura T. Pitts, based in Costa Mesa, California, provides complete social media management, including:
Digital ad management
Organic post creation and management
Daily monitoring and monthly reporting
Responses to comments on Facebook, Instagram, Twitter, and search engines like Yelp, Google, etc.
Digital marketing, including email management, content creation, blog management, and more.